Hello. We are Kept. We're not selling anything. Just the opposite. We want you to keep the stuff you've already got. To use it. To wear it. To celebrate it!

Our relationship with stuff has become a bit rubbish recently. We all love shiny new things, but it turns out they don't make us as happy as we thought. This is our moment to start making things better: start by keeping something instead of replacing it, and most importantly tell people why you kept it!


Read everybody's Kept stories to the left. If you use twitter, you can tweet your stories with a #kept tag.

I am chair, and I don't want to be rubbish! Sign up to receive updates about how you can help save me from the tip.

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‘things don't have to be rubbish’