About us

Kept was created in 2009, by a group of designers, writers, policymakers and business folks who want a world where products can bring joy without filling the world with rubbish.

We believe in getting the most out of things: that there is delight, nobility even in keeping treasured things and not simply buying new. Kept’s mission is to:

  • Help people to reduce waste
  • Make it easier for companies to ‘Make Things Better’
  • Keep things out of landfill and in fashion

Join our facebook group to find out more, and to help us plan the future of Kept.

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‘things don't have to be rubbish’